- Acura launches a limited edition Integra NFT for the first 500 customers who reserve a new 2023 Acura Integra.
- Acura is the first automaker to enter the metaverse and open a digital showroom called ‘Acura of Decentraland.’
- The digital showroom is open to all visitors and it is not required to have an NFT ownership for entry.
Acura announced the launch of its first-ever next-generation 2023 Integra NFT in celebration of Integra’s return to the Acura lineup. The firm is the first automaker to open a digital showroom in the metaverse.
Notably, only the first 500 customers to reserve the 2023 Acura Integra at Acura.com/Reserve1 will have the opportunity to claim the limited edition NFT.
The Integra NFT is designed by 3D artist Andreas Wannerstedt. As a result, the unique Acura NFT will feature the surreal textures and colors Wannerstedt is known for. Each NFT will be a unique artistic representation of the next-generation Integra.
Notably, the Acura digital showroom in the metaverse is called Acura of Decentraland.
On March 22, the Acura of Decentraland was fully launched, open for all visitors, and they were able to have a tour of the virtual showroom. For instance, customers can explore the new 2023 Integra vehicle features including the powerful turbocharged engine and six-speed manual transmission.
In addition, guests can also browse the new Integra wearable collection and play the Acura exclusive game ‘Beat That.’ In other words, visitors can explore all interactive rooms and activities. To clarify, visitors are not required to have an NFT ownership for entry.
Furthermore, the 2023 Acura Integra returns an iconic nameplate to the Acura lineup. Like the original Integra, which supported the launch of the Acura brand in 1986. However, the new Integra premium sports sedan has a striking five-door design, with a ‘powerful turbocharged engine and emotional performance, and a six-speed manual transmission fun-to-drive spirit.’